A mobile friendly website is a website that displays accurately and correctly on mobile and handheld devices like smartphones, iPhones, tablets and iPads without omitting or eliminating any of its components and content.
Though it may appear as a lower priority to some individuals, it is increasingly becoming required by search engines if you want to have proper exposure within their platforms. Google has made multiple public claims on its hand-in-hand relationship with search results. On April 21, 2015 Google announced via their Webmaster Blog, “the mobile friendly algorithm”. This new algorithm allotted mobile search results funneled focus. This in turn provided google’s users with a more accessible and simplistic experience. Consumer traffic leading to websites on mobile devices has reached an all time high of 56% and will surely see a continuous rise. Recognizing this trend at an early stage, it is no surprise that Google has decided to roll out these updates.
In addition to the original launch date of this algorithm change, on May 12, 2016 another announcement was made (view here). This revealed that the previous update will carry more weight in search results giving those complying with responsive website designs a boost within SERPS.
Needless to say, having a mobile friendly site can carry your online presence noticeably greater distances. So much in fact that we will never begin an SEO project until the site has been optimized for mobile devices properly. The amount of benefits brought to the table are too great to turn down. There are a few things you will need to know regarding this optimization which can be found below.
Features of a Mobile Friendly Website:
- Simple Navigation:
A mobile friendly website is usually very easy to navigate. On a mobile friendly website, vertical navigation is more preferred than horizontal navigation where scrolling has to be enabled. Mobile friendly websites enable simple navigation in order for users on mobile devices to find what they are looking for quickly just as they would find them on a desktop.
- Large clickable buttons:
One of the features of a mobile friendly website is that clickable buttons are usually large in order to enable people surfing on mobile devices to be able to click the right buttons. Mobile friendly websites also have few menu categories so as not to confuse web users browsing on a mobile devices.
- Click to call functionality:
One of the features of a mobile friendly website that you will not miss is the click to call functionality. Mobile friendly websites usually have buttons in place for web users to click in order to enable a voice call with a customer representative or third party. Click to call allows web users to get in touch with customer service with just one click of a button without needing to write down any phone number.
A map is a common feature on a mobile friendly website. These maps help users browsing on a mobile phone to easily locate the physical address of a website. These maps are coupled with a GPS functionality in order to allow web users locate the physical location of a website without writing down any address.
How to Make a Mobile Friendly Website:
- Use responsive design:
To make a mobile friendly website, web developers need to use a responsive design. Responsive design allows a website to be viewed accurately on all sizes and types of devices without losing any of its content. Responsive design detects the screen size of the device the web user is using to access the web and adapts to it.
- Include a viewport meta tag:
The viewport meta tag is a component used by the rendering engine of a browser to determine how content is to be scaled and sized on a screen. The viewport meta tag sends a command to your browser to adjust the web page to fit the size of the screen. Viewport meta tags are very important in making a website mobile friendly. It ensures that web content adapts to any screen no matter the size.
- Make font and button sizes big:
The size of your website font size and button size will also determine if your website would be mobile friendly. Your font size should be at least 14px. It ensures that users can view your webpage on a mobile device without having to zoom. Moreover, it is important to make your clickable buttons big enough so that users using a mobile device can easily locate the right button to click.
- Use high resolution images:
In order to make a mobile friendly website, you need to use high resolution images. This will ensure that users who visit your web page on a mobile device can see images as clearly as a person who is viewing the website on a desktop.
Benefits of a Mobile Friendly Website:
- More web traffic:
A mobile friendly website guarantees that you have more web traffic for your business. The reasons are very simple. More people use mobile devices than desktops and laptops. When your website is mobile friendly, more people can easily access your website.
- Mobile friendly websites leads to higher conversion rates:
Mobile friendly websites leads to higher conversion rates for your business. This is because, people spend more time on mobile devices than on laptops or desktops. This means that your potential customers can visit your web page either they are in the toilet or in a bus. This would guarantee a higher conversion rate. According to statistics, eighty percent of all web users use a smartphone. When you have a mobile friendly website, you are guaranteed to have more business leads.
- Mobile friendly websites increase web link sharing among web users:
When you use a mobile friendly website, people can easily send your website links as text message or e-mail to other web users. It also increases the chances of people posting your website links on social media services like Facebook, Twitter, Instagram, Snapchat, e.t.c. This means that a mobile friendly website increases your chances of making your website popular.
- Faster load time and download speed:
Mobile friendly websites have faster load time and better download speed. This will greatly improve the user experience of your website as your users will wait less and browse faster on your website.
- Improved marketing and customer engagement:
A mobile friendly website helps you market more and better engage your customers. The click to call feature on mobile friendly websites ensure that more prospects call your office as they contact your customer service department through one click. The mapping functionality of mobile friendly websites also ensure that your business location is easily accessible to customers.
- Google and Bing rank mobile friendly websites higher:
Google and Bing’s web ranking algorithm favors mobile friendly websites. That means when you have a mobile friendly website, there is an increased chance for Google and Bing to display your website on search results.
- Mobile friendly websites guarantee competitive business advantage:
When your business website is mobile friendly, you have a competitive advantage over non-mobile friendly business websites. This gives you an edge in the competition as prospective customers will visit your website more than that of your business competitors.
- Improved integration with offline media:
A mobile friendly website enables better integration with offline media. One of such is QR codes. A QR code is a code that is usually printed at the back of store items. These codes can be scanned with a mobile phone. These codes usually contain one or more retail or business website. When your website is mobile friendly you can easily integrate your business websites into QR codes to increase traffic.